Marketing Disclosures Policy
Effective Date: January 21, 2025
Last Updated: January 21, 2025
FastoPayments OÜ (“we,” “us,” or “our”) is committed to providing transparent and compliant marketing services, including email marketing and social media management. This Marketing Disclosures Policy explains how we ensure ethical and lawful practices in our marketing campaigns and services.
1. Compliance with Laws and Regulations
We strictly adhere to applicable laws and regulations governing marketing and advertising, including but not limited to:
- General Data Protection Regulation (GDPR): Ensuring user consent before collecting or processing personal data for marketing purposes.
- CAN-SPAM Act (USA): Providing clear identification of marketing emails, opt-out options, and accurate sender information.
- ePrivacy Directive (EU): Following rules regarding cookies and online tracking in marketing activities.
2. User Consent
We only send marketing communications to users who have provided explicit consent, where required by law. Consent may be obtained through:
- Subscription forms on our website.
- Opt-in mechanisms during account registration or service sign-ups.
- Written agreements with clients authorizing us to manage their campaigns.
Users have the right to withdraw consent at any time by contacting us or using the “unsubscribe” link provided in marketing emails.
3. Transparency in Advertising
We prioritize transparency in all marketing campaigns, ensuring:
- Clear Messaging: Marketing materials accurately represent the services or products being promoted.
- Proper Attribution: Social media posts and ads identify paid sponsorships, partnerships, or affiliate relationships, where applicable.
- No Misleading Claims: We avoid false, deceptive, or exaggerated claims about products, services, or results.
4. Anti-Spam Practices
We strictly prohibit:
- Sending unsolicited marketing communications (“spam”) to individuals or businesses.
- Harvesting email addresses or using purchased contact lists without proper consent.
- Concealing sender identity or subject lines in email communications.
All emails managed by FastoPayments OÜ include:
- A clear sender identity.
- An easy-to-use “unsubscribe” or opt-out link.
- Accurate subject lines and content relevant to the recipient.
5. Social Media Management
In managing social media accounts, we follow these principles:
- Content Ownership: Content created on behalf of clients belongs to the client, subject to the terms of our agreement.
- Engagement Guidelines: We engage with followers ethically and respectfully, avoiding spam-like behaviors (e.g., automated comments or excessive posting).
- Adherence to Platform Policies: We comply with the policies of platforms like Facebook, Instagram, LinkedIn, and others.
6. Data Privacy and Security
All marketing data, including email lists and campaign metrics, are handled securely and in compliance with our Privacy Policy. We:
- Use industry-standard tools to safeguard client and user data.
- Ensure that data collected during campaigns is used solely for authorized marketing purposes.
- Delete or anonymize data upon request, in line with applicable data protection laws.
7. Client Responsibilities
Clients engaging our marketing services are responsible for ensuring:
- The accuracy and legality of content provided to us for campaigns.
- Compliance with applicable laws in their target regions.
- Cooperation in providing necessary approvals and access for campaign execution.
8. Liability Disclaimer
While we strive to provide compliant and effective marketing services, FastoPayments OÜ is not liable for any legal or reputational issues arising from:
- Misleading or inaccurate content provided by clients.
- Non-compliance with local regulations in regions outside our operational knowledge.
Clients are encouraged to seek independent legal advice for specific compliance requirements.
9. Changes to This Policy
FastoPayments OÜ reserves the right to update this Marketing Disclosures Policy at any time. Changes will be communicated via email or published on our website. Continued use of our marketing services after updates constitutes acceptance of the revised policy.
10. Contact Us
For questions or concerns regarding our marketing practices, please contact us:
Email: marketing@fasto.co
Phone: +372 53022546
Address: Kaupmehe 7, 10114, Tallinn, Estonia
