MobilePay by the Numbers
MobilePay was launched in 2013 by Danske Bank and has grown into one of the most popular payment apps in the Nordics. After merging with Vipps in 2023, the unified group now serves more than 11 million users across Denmark, Finland, and Norway, processing over 1.3 billion transactions annually.
In Denmark alone, more than 90 percent of adults have the app installed, and it is accepted by over 200,000 merchants. MobilePay is used for e-commerce, peer-to-peer transfers, subscriptions, and in-store QR and contactless payments, making it the dominant wallet in the region.
Consumer adoption across all three countries continues to rise as Nordic shoppers increasingly prefer account-based mobile payments over traditional cards. The merger into Vipps MobilePay aims to create a single wallet for the Nordics with a shared infrastructure and a combined transaction volume exceeding €70 billion per year.
Innovation at MobilePay
MobilePay focuses on speed, trust, and user experience. Payments are authenticated directly in the app using the customer’s bank credentials or biometric login. This reduces friction at checkout and ensures high completion rates for merchants.
The wallet supports a range of payment flows, including online, in-app, and point-of-sale transactions. For recurring billing, MobilePay stores user consent securely within the app, helping subscription-based merchants process renewals with fewer failed charges.
Roadmap and the Vipps MobilePay Merger
The merger between MobilePay and Vipps created a unified Nordic wallet brand, Vipps MobilePay, with the mission to build a common platform for digital payments across Denmark, Finland, and Norway.
This integration brings several advantages to merchants:
A single wallet ecosystem for all three Nordic countries
Greater consumer reach through one connected brand
Streamlined technical integration for regional e-commerce
Vipps MobilePay plans to expand recurring payments, POS support, and cross-border functionality, offering merchants a scalable way to grow across the Nordics.
Where MobilePay Works
| Country | Usage |
|---|---|
| Denmark | MobilePay widely used for e-commerce, in-app, and in-store payments |
| Finland | MobilePay active with growing online and mobile acceptance |
| Norway | Vipps serves as the equivalent wallet, interoperable within the Vipps MobilePay network |
With over 11 million combined users, Vipps MobilePay gives merchants instant access to three high-income markets that share a strong digital payments culture.
Why Merchants Should Care
Higher approval rates
MobilePay payments are authenticated through trusted bank connections, bypassing typical card failure points. This results in higher approval rates, better conversion, and more reliable checkout performance.
Reduced fraud and chargebacks
Because users verify payments inside their bank-linked app, fraud rates are exceptionally low. Merchants face fewer chargebacks, less dispute handling, and more predictable payment flows.
Recurring and subscription support
Merchants offering subscriptions or memberships can collect user consent for future billing inside the MobilePay app. This setup reduces churn and provides a secure, user-friendly recurring payment flow.
Consumer trust in the Nordics
MobilePay and Vipps are household names across Denmark, Finland, and Norway. Featuring them at checkout boosts consumer confidence and lowers cart abandonment rates.
MobilePay vs Klarna vs Wero
Each payment method has a unique strength in Europe, but they serve different needs for merchants.
| Feature | MobilePay (Nordics) | Klarna (Europe + USA) | Wero (EPI, new wallet) |
|---|---|---|---|
| Core Use Case | Bank-based mobile wallet | BNPL, installments, Pay Now, Pay Later | Instant A2A transfers, future EU wallet |
| Adoption | 11m+ users across Denmark, Finland, Norway | 150m+ global users, 2m+ daily transactions | 14m users, 8m+ transactions (2024) |
| Recurring Support | Yes, via in-app mandate storage | Yes, strong recurring and BNPL features | Planned, roadmap for 2026 |
| Fraud & Chargebacks | Very low | Low but BNPL exposure risk | Low, account-to-account model |
| Geographic Reach | Nordics (DK, FI, NO) | 26 EU countries plus strong USA presence | Germany, France, Belgium, expanding 2025 |
| Future Outlook | Expanding via Vipps MobilePay | IPO growth and global BNPL expansion | EPI-backed, pan-European wallet growth |
What this means for merchants
MobilePay is essential for anyone selling in Denmark, Finland, or Norway.
Klarna offers international reach and strong BNPL conversions.
Wero represents the future of EU-based account-to-account payments.
By working with Fasto, merchants can integrate all three and capture both current demand and emerging opportunities across Europe.
How Fasto Helps
Fasto integrates MobilePay and Vipps alongside other major local payment methods, including Klarna, Wero, iDEAL, Bizum, Swish, and Pix. With a single integration, you can:
- Enable MobilePay and Vipps across Denmark, Finland, and Norway
- Optimize approval rates using intelligent routing between payment types and acquirers (for card or hybrid methods)
- Apply smart retries and dynamic fallbacks for declined or failed transactions in mixed checkout flows
- Reduce fraud and chargebacks with built-in monitoring and PSD2-compliant authentication
- Manage recurring billing and subscription flows efficiently through a unified API
Fasto ensures your business is ready to accept payments wherever your customers prefer to pay – securely, locally, and at scale.
What is MobilePay?
MobilePay is a leading Nordic mobile payment solution that allows users to make fast, secure payments directly from their bank accounts. Originally launched in Denmark by Danske Bank in 2013, it has grown into a regional payment powerhouse now operating under Vipps MobilePay, covering Denmark, Finland, and Norway.
The app connects directly to users’ bank accounts, enabling them to pay online, in-store, and person-to-person with just a phone number or QR code. With more than 11 million active users and over 1.3 billion transactions processed each year, MobilePay has become the preferred payment choice across the Nordics.
Is MobilePay secure?
Yes. MobilePay is built on bank-level security and operates under strict European financial regulations. Each transaction is authenticated using two-factor verification or biometric login, ensuring strong protection against fraud and unauthorized access.
Because payments are processed directly from a user’s bank, data exposure is minimal and fraud rates remain among the lowest in Europe. This security standard is extended across the Vipps MobilePay network, combining technology from both platforms to keep payments trusted and compliant under the PSD2 directive.
Can MobilePay handle recurring payments?
Yes. MobilePay supports recurring billing and subscription payments, allowing merchants to collect user consent within the app and process future payments seamlessly. This feature is ideal for SaaS platforms, membership services, and subscription-based businesses in the Nordics.
When a consumer approves a recurring mandate, all subsequent renewals are automatically verified without requiring them to re-enter details, which significantly improves conversion rates and retention.
Where does MobilePay work?
MobilePay is available in Denmark and Finland, while Vipps operates in Norway. Through the Vipps MobilePay merger, these systems now form a unified payment network across the Nordic region.
Together they serve over 11 million users and hundreds of thousands of merchants, giving businesses instant access to a high-income, tech-savvy audience. Cross-border support within the region is expanding, allowing merchants to accept payments from all three countries with a single integration.
How does it compare to Klarna and Wero?
MobilePay leads in the Nordics as a bank-based mobile wallet, while Klarna dominates across Europe and the USA with its BNPL and Pay Now options. Wero, the new EU-backed wallet, aims to unify European instant payments under one system.
MobilePay and Vipps focus on frictionless, instant bank transfers and in-app payments; Klarna excels in flexible financing; and Wero represents the next stage of account-to-account (A2A) European payments. Merchants using Fasto can integrate all three, allowing them to reach customers in every key European market.
How can merchants integrate MobilePay?
Fasto provides an easy way to integrate MobilePay and Vipps MobilePay through a single API. Merchants can activate Nordic payment acceptance alongside other local methods such as Klarna, Wero, iDEAL, Bizum, Swish, and Pix.
Fasto’s system includes fraud monitoring, chargeback protection, recurring billing support, and approval optimization tools, ensuring MobilePay transactions perform at their best. By offering this trusted Nordic payment method, merchants can increase checkout conversion rates, build regional trust, and expand into new markets without complex setup.
💡 Interested in learning more about what’s included in a typical high-risk merchant account? View our complete breakdown of FastoPayments’s high-risk merchant accounts.
